LeoTech

Empowering Public Safety Through
Advanced AI Technology

A brand built for trust in public safety

When LeoTech first came to KBD in 2022, its brand looked rudimentary next to the sophistication of its software. Its customers are federal, state and local agencies that expect reliability from their technology partners, and the brand needed to earn that trust. KBD created a dual brand system for LEO Technologies and its Verus product, built on a professional blue palette that avoids negative industry associations. The work included logos, brand guidelines, collateral, presentation templates and trade show booth design, along with a substantial rebuild and redesign of the website.

An AI-First Platform

As LeoTech’s AI capabilities advanced, KBD led a second rebrand to position the company as an AI-first intelligence platform. Verus uses generative AI, semantic search and conversational AI to analyze more than 112 million calls. Through stakeholder interviews and a new messaging framework, we built the story around how Verus turns weeks of manual investigation into seconds of actionable insight. The messaging was written for an audience that is skeptical of technology claims and largely non-technical, and drew on customer testimonials and survey data to stay grounded in investigators’ daily work. The new website launched in early 2026.

The brand positioned LeoTech as a premium, technology-first company able to compete for major government contracts alongside industry leaders such as Palantir and Axon, while keeping its law enforcement heritage at the center of its story. The new brand supported the company’s expansion into multiple states and its credibility with federal, state and local agencies.