Sapphire Ventures
A name change for an existing venture capital firm can be a tricky transition. With new LPs outside the SAP corporation, SAP Ventures made the decision to change their name to Sapphire in 2014, and partnered with KBD to help them build a new brand, which included much more than a logo. While most portfolio companies wanted to work with SAP Ventures to have access to SAP’s vast enterprise ecosystem, the firm wanted to make sure new brand was inclusive of consumer companies as well. The tagline “To the power of enterprise” showcases how well Sapphire Ventures can help their portfolio companies improve exponentially, no matter what their challenge.
