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What's your story?

There are many talented designers who can create a simple logo for you. But in our opinion, your identity as a company is so much more than just a pretty mark. You need to first create a story to tell to the marketplace. Only then can high impact visuals make sense and make a difference to your core business strategy.

Step 1

Discovery & Brand Immersion

To better understand where you want to go, we must first explore where you are. Our team is experienced in doing deep, immersive dives into your brand, your market, and your positioning, including a review of all current marketing materials, presentations, and white papers. Other elements of this part of our process include stakeholder interviews (your team, your customers, your investors), secondary research into target verticals, and an exploration of your competitors’ strategies.

Discovery & Brand Immersion
Step 2

Positioning Strategy & Message Matrix

The output of our research will be to develop umbrella positioning to be used as a blueprint for all future marketing communications. Working closely with your team, we will iterate and wordsmith focused messaging directed to each market segment, and deliver a messaging platform that will resonate with all your core audiences.

Step 3

Design

As your story begins to take shape, the entire KBD team brainstorms on a compelling visual strategy to hammer it home to your audience. Hundreds of logo sketches and concepts get optimized into a select few we believe best illustrate your firm’s message and story. After a few rounds of refinements on selected favorites, we’ll show the final contenders in context for you, allowing your team to start seeing the vision come into focus.

Design
Step 4

Build it out

Color, typography, and image style are all a part of your brand. We’ll work with your team to select elements that work well together and show off your company’s personality. Used consistently and following a comprehensive but flexible set of brand guidelines, this visual package will start to become identifiable as your brand in the marketplace.

Build it out

All that being said...feel the logo love.

We’ve done a lot of logos over the years. Here’s a few of our favorites:

All that being said...feel the logo love.

Select Case Studies

Sapphire Ventures

A name change for an existing venture capital firm can be a tricky transition. With new LPs outside the SAP corporation, SAP Ventures made the decision to change their name to Sapphire in 2014, and partnered with KBD to help them build a new brand, which included much more than a logo. While most portfolio companies wanted to work with SAP Ventures to have access to SAP’s vast enterprise ecosystem, the firm wanted to make sure new brand was inclusive of consumer companies as well. The tagline “To the power of enterprise” showcases how well Sapphire Ventures can help their portfolio companies improve exponentially, no matter what their challenge.

Velostrata

Velostrata, a technology that allows enterprises to move production workloads to the cloud on-demand, contracted KBD for all the branded necessities associated with their product launch at vmWorld…branding, website, tradeshow materials, and a pitchbook.

Infomart Data Centers

KBD has been with Infomart since its inception as Fortune Data Centers in 2006. For nearly a decade, we have worked with the firm through 400% growth, two logos, a name change, 5 websites, and countless events.

Norwest Venture Partners

Norwest Venture Partners was looking for a brand and website that would both position them as a forward thinking, cutting edge VC with investments in some of the world’s best companies while still paying respect to a very long history in the Valley. KBD worked with the team to develop a strong brand…not just a logo, but a cohesive system that is recognizable as purely NVP.

Andreessen Horowitz

KBD is extremely fortunate and grateful to have been with Andreessen Horowitz since its inception in 2009. We have worked with the team on the initial logo and website, to literally thousands of powerpoint slides and multiple portfolio events every year.

Fund for the Arts

The Fund for the Arts has been an icon in Louisville for over six decades. In 2015, the Fund turned to KBD to refresh its message and brand to appeal to a new, mobile generation. The new look and feel pays tribute to the past, but with a fresh, energetic stance that illustrates all that the Arts do for our city.

Icon Ventures

When Jafco Ventures made the decision to change its name to Icon Ventures, they needed to partner with a firm that had a nuanced understanding not just of venture capital, but all of the details that come with changing the name of an existing brand. KBD helped the firm successfully manage the transition while keeping all the brand traction they had already acquired with Jafco’s stellar reputation in the market.

IPWireless

IPWireless first came to KBD in 2008, when the management bought their company back from an acquirer. They wanted to show the world that the brand was the same, but stronger. Katie and team updated and energized the brand, then carried it through to several tradeshows, two website iterations, multiple whitepapers and sales presentations.

Forshay

A forward thinking human capital firm, Forshay wanted a brand that was both representative of the unique consultants and boutiques they represented, and the community aspect of bringing people and employers together. KBD has worked with the Forshay team since its inception to create an identity, multiple websites, collateral, and more.

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