Innovative, interesting sales campaigns can not only grab attention for your company or product in the marketplace, they can galvanize your sales team.
While campaigns are the norm in the consumer market, well thought out and well placed campaigns can also be very effective to capture the IT buyer. KBD has helped some of our clients execute extremely successful, cohesive campaign strategies through web, social media, and trade shows.
Virtual Instruments’ marketing team wanted to make a huge splash when at EMCWorld in 2013, and turned to KBD to help them develop a comprehensive, spy-based campaign parodying Mission Impossible. Deliverables included everything from For Your Eyes Only event invitations, standup cutouts of spy characters around the show floor, a special mobile mini site, tradeshow booths, window decals, a secret society seal, and more.
In 2014, Fortune Data Centers transitioned to a new brand and new name, Infomart Data Centers. To distinguish themselves in the marketplace, they partnered with KBD not just to develop the new brand, but to create a campaign to share it with the world. We created a theme of Consistent Excellence to fit with all of the aspirational qualities of the new company.
The yearly campaign for Virtual Instruments in 2015 was “All in to Win”. KBD helped create a variety of materials to match the theme, including trade show booths, event invitations, and a race car game for the show floor.
